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- Aug 17, 2026earliest in window
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News
Gotransit expands Skybus network with AFL partnership
12+ hour, 15+ min ago (309+ words) Gotransit Media Group has expanded its partnership with Skybus, adding new services in Melbourne. The AFL is the first major brand to leverage this expanded network ahead of the 2026 Finals Series. GoTransit Media Group has expanded its exclusive advertising partnership…...
Strand marketer: When marketing budgets are getting Ozempic, credibility matters more
3+ day, 11+ hour ago (1265+ words) Speaking at Mumbrella Remade in a session, “The Trust Advantage”, leaders from Strand, Are Media, Better Homes and Gardens and Specsavers explored why premium content and human connection are critical to influencing consumer action. This post is sponsored by Are…...
Dysfunction, infighting and talent: Let's be honest about M&C Saatchi
3+ day, 14+ hour ago (804+ words) Mel Hopkins takes a searingly straight look at the collapse of M&C Saatchi Australia. "Sullivans Cove in glass-walled offices": A detail from the M&C picture as told by Mel Hopkins (Midjourney) In late 2015, I returned to Australia after…...
Breaking category convention: examining the chemistry behind bold work
5+ day, 9+ hour ago (131+ words) Chris Howatson, Laura Halbert In this session from Mumbrella’s Finance Marketing Summit 2026, Allianz Australia general manager of customer strategy and marketing Laura Halbert and Howatson+Company founder and CEO Chris Howatson unpack the strategy and organisational work behind Allianz’s Care…...
News Corp argues against live sport advertising, zeroes in on non-fanatical fans
5+ day, 12+ hour ago (646+ words) New boy: Luke Haynes has only been at News Australia six weeks (Mumbrella) Advertising against live sport is an increasingly risky business which could see marketing spend entirely wasted, according to an argument advanced at News Australia’s sports upfront event…...
SCA launches new AFL podcast series
5+ day, 12+ hour ago (344+ words) Southern Cross Media Group has launched a new podcast series called The Breakers, featuring AFL journalists Mitch Cleary, Xander McGuire, and Tom Morris. The series aims to provide insights into the processes behind breaking AFL stories as the news cycle…...
Fox League reimagines Scribe's 'Not Many' for NRL Finals promo
6+ day, 9+ hour ago (221+ words) Fred Leone (pictured) teamed up with 3% for an explosive new rendition of Scribe's Not Many Fox League has tapped ARIA-winning First Nations hip-hop group 3% and Butchulla singer Fred Leone to reimagine NZ artist Scribe’s 2003 hit “Not Many” for an explosive…...
The KSL dream team locks in some advertisers
6+ day, 13+ hour ago (169+ words) Dr Mumbo was relieved to wake up this morning to discover that Kyle Sandilands was back on air after a couple of days on the sick list. But probably not half as relieved as Dr Mumbo’s least favourite social justice…...
B&D appoints It’s Friday for new campaign development
1+ week, 12+ hour ago (233+ words) Australian garage door brand B&D has appointed It’s Friday to develop a brand-new campaign. The collaboration aims to provide a fresh creative perspective on B&D’s significant product innovations. Iconic Australian garage door brand B&D has appointed It’s…...
Tapt claims streaming dominance as digital ad push accelerates
1+ week, 12+ hour ago (1387+ words) For the first time in years, the AM radio network that is now known as Tapt Media has been absent from financial reporting season — since being bought by the Laundy Family, earlier this year, it no longer needs to reveal…...